A strong global identity is an essential asset for a city. It is almost impossible for a city to succeed without one. But getting there requires great skill and a willingness to work hard at it consistently.
A powerful and attractive identity helps cities to build a sense of belonging and common purpose among its population, and to establish confidence and trust among others who make choices about it.. It motivates citizens and stakeholders to work together. Identity is a means identity to harness DNA and become more distinctive and differentiated. It provides a city with the ‘benefit of the doubt.’
Over the last 10 years we have worked very closely on brand and identity development of cities such as Brisbane, Oslo and Aarhus, and are currently very active supporting the process of identity-building in Atlanta, Barcelona, Columbus, Louisville, Philadelphia, Sydney and other cities and regions.
We help cities to track their recent perception and longer-term reputation in external markets, drawing on:
We explain the tools and processes that have helped different types of cities to:
We provide these insights through customised case studies, webinars with experienced identity programme leaders, and practical workshops and consultation.
We draw on our experience working with local leadership teams in more than 100 cities to help our clients:
Examples of cities we have worked with include Atlanta, Barcelona, London, Oslo, Philadelphia, San Diego, Sydney, and Vienna.
Our small expert team undertakes City Identity analysis and produces reports to spec with fast turnaround times. We typically have a lead-in time of 2-3 months for analytical reports. Our participation in workshops, summits and presentations is subject to availability, and usually requires 3-6 months notice.