About Us

The Business of Cities is an urban intelligence firm whose mission is to help organisations to make the most of the changing 21st century relationships between businesses and cities.

We help cities to adopt business tools. We help businesses to make decisions about cities. We help leadership teams at city, national and international level to respond purposefully to urbanisation and globalisation.

We benefit from a unique set of global partners. We are based within the City Leadership Laboratory at University College London, and we have sustained collaboration for more than a decade with the OECD, World Bank, Jones Lang LaSalle, Urban Land Institute, and Brookings Institution, as well as governments and organisations in more than 100 cities around the world.

Today we ally frontier datasets and benchmarking tools with our team's experience of working for more than 25 years with senior leaders in business and at all levels of government in more than 30 countries. We use these to guide our clients on the strategies and tactics needed to manage growth, organise and succeed.

Dr Tim Moonen

Managing Director

Tim is responsible for the strategic and day-to-day management of The Business of Cities.

Emily Moir

Director of Narrative

Emily leads The Business of Cities workstream on City Identity, Reputation and Visibility.

Prof Greg Clark CBE

Global Advisor and Chairman

Greg is an influential advisor, advocate, and mentor for cities and businesses worldwide.

Jake Nunley

Head of Research

Jake joined The Business of Cities in July 2017 and is the lead researcher for the firm's international analytics, benchmarking and advisory projects.

Caitlin Morrissey

Research Associate

Caitlin joined the team in October 2017 and specialises in city and metropolitan strategies for culture, the arts and place management.

Borane Gille

Research Associate

Borane joined The Business of Cities team in July 2018 and provides specialised analytical support on Urban Innovation, Finance and Business Strategies.​

Daniel Thomas

Senior Data Scientist

Dan harnesses computational methods allied to metropolitan development practice to understand and track urban dynamics.

Opportune Simon


Since joining the team in July 2018, Opportune has contributed to The Business of Cities' core workstreams through her research on international analytics and advisory projects.